it all started with four childhood friends…

When lifelong friendships and a love for food aligned to create Sweetaly, now Sweet Craft, only delicious magic could be expected.

The story of our four founders begins a long time ago...the 8th grade to be exact! Their childhood was spent in Rome, wandering through the many cafés tucked around the small, ancient streets and eating amazing, freshly made desserts like Tiramisú.

Eventually each embarked on their own path, not knowing what the future had in store, but all the while maintaining that common thread of food and friendship. 20 years later, they reunited in California with one purpose — to make fantastic, authentic, natural Italian desserts like the ones baked into their memories as kids in Italy!

Five years have whisked by, and we’re thrilled to still be bringing you those sweet Italian side street memories…in a jar!

Thank you for being part of our journey and from our table to yours,

Buon Appetito!